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If a website feels slow, images are often the reason.
Many sites still use JPG images because they look good and work everywhere. The problem is that JPG files can be much larger than they need to be, especially on mobile devices and slower connections.
That’s where WebP comes in.
WebP is an image format developed by Google. Its main goal is simple: keep image quality high while reducing file size.
WebP images can be significantly smaller than JPG images, but they still look almost identical to the original.
Smaller file size means less data to download.
Because WebP compresses images more efficiently:
pages load faster
mobile users get a smoother experience
websites feel more responsive
Faster loading times don’t just help users, they also help search engines understand that your site offers a better experience.
JPG: good quality, but larger files
WebP: similar quality, much smaller size
For websites, smaller images usually mean faster pages.
You don’t need to redesign images or change how they look.
In most cases, you can simply convert existing JPG images to WebP:
upload your JPG image
convert it to WebP
download image
use the new image on your website
If your website feels slow, switching image formats can be one of the fastest improvements you can make.
WebP images load faster, use less data, and help create a better overall experience, without sacrificing visual quality.